Rehab says his MyJihad campaign, which defines jihad as a personal struggle in many areas of life.
World Bulletin / News Desk
An ad campaign on San Francisco buses is aimed at trying to change public perception of the word “jihad,” which the program’s founder says has been distorted by some Muslim and anti-Muslims alike.
Ahmed Rehab, a 36-year-old political activist, started the campaign in Chicago in December and expanded it to 25 San Francisco buses at the start of the year, Huffington Post reported.
Rehab, who heads the Chicago office of the Council on American-Islamic Relations, says his MyJihad campaign, which defines jihad as a personal struggle in many areas of life, is aimed at reframing a debate over a word that has become synonymous in many quarters with armed struggle and “terrorism”.
The voices of moderate Muslims in the mainstream, he said, are “either drowned out or diluted.”
The MyJihad ads, featuring attractive young men and women and plastered on the side of city buses, include slogans such as “My Jihad is to build friendships across the aisle. What’s yours?” and “My Jihad is to stay fit despite my busy schedule. What’s yours?”
The campaign has its own website, Twitter offering and Facebook page. Similar campaigns are planned for the East Coast and South, Rehab said.
Published in World Bulletin